When businesses optimize their processes and make them faster with technology, not only do they achieve better outcomes, but humans also have more time freed up for critical thinking, data analysis, and long-term planning.

Many of the artificial intelligence technologies being developed aim to help make human lives easier by completing tasks independently and intelligently.

AI is being used in a variety of ways by brands. From content curation to SEO to email marketing, different tools are already being used by marketers -- not only to make human marketers' lives easier but also to make them better at their jobs.

Let’s have a quick look at how top brands are already using AI in marketing

10 Artificial Intelligence Use Cases for Marketing

1. Content Creation
There are tools available that can help you create unique content for your website, by entering relevant data and keywords into a template, which then generates written content that reads like it was written by a human.

2. Content Curation
Brands like Netflix and Amazon are already using artificial intelligence to recommend products to keep customers engaged and consuming. By analyzing a customer's behavior, brands can learn more about them and provide additional recommendations.

3. Google RankBrain

Google's RankBrain algorithm is a machine-learning software that helps the search engine interpret queries, serve up relevant results, and get smarter over time. It was created to help users find what they're looking for faster and more efficiently.

The algorithm uses artificial intelligence to gauge what each user is looking for based on their query, then serves them up the best possible results. This means that if you search for "president," it might not just return information about the office of government, but also about a particular individual who currently holds that position.

RankBrain is constantly getting smarter because it learns from every query that it sees -- so the more people you ask, the better your results will be! Thanks to AI, conversational search queries and algorithms are changing-and this change is forcing search engine marketers and content creators to adapt. Long-tail keywords have been replaced by conversational keywords, and writing blog post after blog post about every topic imaginable has been replaced by the topic cluster keyword strategy.

4. Website Design

Artificial intelligence can help marketers in a variety of ways, including building websites. Using AI website builders saves time and money, as these platforms are able to create websites at a fraction of the cost it would require hiring a team of developers and software engineers to complete the same task.

5. Voice Search

Artificial intelligence has already made a big impact on how people search online, and this phenomenon is changing the way marketers create and optimize content. Two big AI advances are responsible for these changes: voice search, and Google's RankBrain.

With devices like Amazon Echo, Google Home, Apple's Siri, and Microsoft's Cortana, people can ask questions and get answers just by speaking. The terms they're searching for are changing, too: Instead of typing in "restaurants in Boston," users can ask a device, "where should I go to dinner tonight?"

6. Advertisement Bidding

In the future, the majority of ad buying will be done using programming, but AI solutions like Albert will handle the bidding, integration, management, and execution of ad campaigns across platforms -- from email to search engines to social media.

Human marketers and business leaders tell Albert about a campaign's desired outcome, target audience, and geographic area, and “he” takes care of the rest. And because Albert is AI (artificial intelligence), he works a lot faster than people can, and he can identify different audience niches and buying patterns by analyzing data too!

7. Automated Emails

Brands are using artificial intelligence to customize marketing emails based on customer preferences and behavior and serve those customers more relevant content, in the hope that they will convert or make a purchase. Brands can send out email newsletters to customers based on previous interactions they have had with the brand's content. AI can be used to help craft more personalized, engaging content that people are more likely to respond to -- and click through.

Marketing automation and artificial intelligence can help marketers get more done in less time -- and create more targeted marketing materials that convert better among customers.

8. Image Recognition

"Do you like using fun filters on your photos? Do you like to play around with AR lenses that turn you into a dog, a bumblebee -- even one that predicts how you'll look when older? These messaging platforms are used by millions of people worldwide -- not only for private communication with friends and family, but also by brands trying to connect with audiences on a more authentic and personal level. Through the power of AI, brands can connect with people in unique and personal ways where audiences are spending time online -- namely, through social media."

9.Social Media Feed Personalization

Social media is a great way to connect people from around the world and talk about the issues that matter to them. Users have clearly embraced this trend with global social media users numbering in the billions. Of course, social media's popularity also means that advertisers want to use it to reach consumers. But not all advertisers are good advertisers. Platforms like Facebook, Instagram and Twitter have made it easier for users to hide content they don't like or derive value from. This information helps customize the experience for the user while providing advertisers and publishers with more audience insights on platforms.

Platforms use these insights to algorithmically tailor their news feeds to users' preferences, making it unnecessary for advertisers to waste money on ads that users don't like.
10. Chatbots

Brands are increasingly using messaging apps like WhatsApp, Facebook Messenger, and Slack to communicate with customers. It's fast, customers are already using these tools to communicate with friends and coworkers, and sometimes you just don't want to hop on a phone call.

Conclusion

If you're feeling anxious about the use of AI in your line of work, don't worry — it's normal. While it's true that the low cost and high levels of efficiency associated with using an AI can be appealing, there are only so many things an AI can replicate. Many of the best uses for Artificial Intelligence involve humans and AIs working together to solve problems. So don't think of AI as a robot trying to steal your job; think of it as technology that will make your job easier, much like computers and the internet did over the last century. If anything, the growth of AI in marketing will be exciting for you because it means you'll have more time to focus on higher-level tasks.

Which AI technologies will you consider implementing?