The finance industry has already seen the value of blockchain technology, but digital marketers can benefit from it as well.

Blockchain is an emerging technology that's changing the way people do business. And marketing departments are among those who can benefit from its potential.

What is Blockchain technology and how can it be used in digital marketing?

Blockchain is a chain of blocks that contain encrypted transactions. Blockchain enables secure, instant, and transparent transactions without the need for third-party authentication. Marketers can take advantage of Blockchain's benefits in today's digital landscape: data protection and transparency.

Thanks to blockchain technology, marketing and data transparency are on the brink of massive strides forward. Blockchain is developing at an exponential rate and impacting many industries beyond finance and banking. Although the technology is still being debated in the mainstream media, we believe it will soon become mainstream.

Blockchain has the potential to transform how digital marketers obtain and use data, how they communicate with consumers, and how they handle advertising. For example, blockchain could change how advertisers buy and sell ad space on platforms like Facebook.

Here's an overview of the ways that blockchain will transform the digital marketing landscape.

Keywords Tracking

Tracking keywords is a challenge for marketers, as search algorithms are constantly changing. Additionally, it can be difficult to detect keywords on various devices, and decipher local versus national searches. Organic SERP rankings are extremely difficult to grasp. With Blockchain technology, marketers will be able to access precise keyword statistics. A tracker designed on the Blockchain might account for all these contradictions marketers have to face when summarizing their efforts. Blockchain can detect keyword positions throughout devices and in seconds. Marketers can use this knowledge to produce more data-driven, reliable strategies.

Social media benefits

Companies are transforming the way people perceive social media. This open network helps people communicate, learn and interact without the surveillance of traditional social media networks. It monetizes viral content with the premise that only quality content will climb in rankings. It allows content creators and curators to directly benefit from the value they generate to social media platforms.

Social media is a rapidly changing landscape, and many users are taking advantage of the new developments to take control of their data. For example, it is now easier for users to delete or change the information that companies hold about them. Marketers are starting to move away from traditional social media platforms like Facebook and Twitter, and instead focus on decentralized networks where they can gather data more easily. 

Lead quality

Currently, marketers gather data from several sources to develop and execute campaigns. This strategy is far from optimal, and several initiatives operate out of inconsistent or incorrect information.

When customers offer their data, they are usually already interested in the brand. This means that you have a better chance of scoring leads and making conversions since opportunities are willing to be nurtured. Sure, it will take more work and money up front to use Blockchain, but marketers will collect way better-qualified leads.

Anti-fraud solution

Click fraud may be hard to detect, but it’s far from hopeless. As fraudsters develop new strategies to carry out attacks, new technological responses are created. The blockchain, for instance, might revolutionize how click fraud is managed.

Chasers seeks to end click fraud, a problem in which the number of clicks on an ad is artificially increased. Ad impressions and clicks are authentic since they are on the trustworthy Blockchain. The (name of platform) platform offers end-to-end access for all data, a concept that doesn't exist in the conventional ad space today.

Providing transparency

Ultimately, blockchain technology provides consumers unprecedented transparency. They will know who has their data, and how the corporations obtained it. Marketers will benefit from this scenario since they will have access to more precise data to deploy campaigns with better conversion rates.