Web 3.0 will be powered by new technologies like blockchain and AI, and driven by new consumer demands for privacy, control and immersive personalized experiences.

Web 3.0 is the next version of the internet, with no central servers and data silos. It’s managed by technology and coded rules to support individuals’ transactions and actions. Web 3.0 leverages blockchain technology to reinvent the way we store and manage data over the internet, providing a universal state layer.

Blockchain is a digital chain of information that can’t be altered but can be reviewed. Blockchain stores information in batches called blocks, unlike legacy systems that centralized storage of information in books or database file stores. A blockchain system operates by showing the activities of people storing and transferring content from one block to another in an encrypted, secure way. It removes intermediaries by creating trusted peer-to-peer interactions. This saves time and money and enhances control. It’s this type of peer-to-peer interaction with consumer data that will revolutionize the way we access, verify and transact with one another.

A Blockchain Secret That Will Revolutionize Marketing

There are several ways that blockchain can help with marketing. One way is by using smart contracts. Smart contracts are programs that run on a blockchain. They are collections of code and data that reside in a specific place on the blockchain. This allows people to exchange anything of value in a transparent, conflict-free way without a middleman.

Today, web-based services (Google, Meta) provide their own proprietary ID management. The user related data is stored on their servers. On the other hand, there may be an alternative blockchain solution – a global digital ID utilizing blockchain technology. By using blockchain, individuals can create self-sovereign and encrypted digital identities that protect them from breaches and theft and eliminate the need for multiple usernames and passwords.

What are the benefits of using blockchain for identity and data storage?

Unique IDs, consent to use data and decentralized data are three features of the blockchain technology. A universal identity for each individual makes it possible for users to control their own data. This allows users to monetize their own data, thus removing the middleman in most transactions.

Blockchain to Enhance Digital Advertising Industry

Blockchain will revolutionize the digital advertising industry. It could allow publishers to access consumers' data directly and improve campaign efficiencies, eliminating fraud by recording impressions on an immutable distribution ledger. Transparency is increased between parties via smart contracts, which serve as agreements between two or more parties that can be executed online. Both parties can transact with full trust, with better audience visibility. Additionally, users' data can be anonymized via blockchain-based solutions to comply with privacy regulations and policies to ultimately give end users a great brand experience.