We live in a time of change. Marketers are trying to navigate new data privacy regulations and respond to shifting customer demands for personalized products.

The role of a marketer has changed. Instead of being the loudest voice in the room, marketers who focus on making genuine connections and building brand loyalty are leading brands to success. But…how are they doing it?The answer is simple: by using the data that your company already has.

Data is essential to successful marketing campaigns. In a landscape where consumer trends are evolving at warp speed and traditional marketing funnels are increasingly irrelevant, marketers need to be able to access, analyze, and act on good-quality data.

What's the Point of Human-Centric Marketing?

Personalizing your communication will lead to better results. Research from McKinsey showed that 71% of consumers expect personalized communication, and 76% are frustrated when brands don’t deliver.

The top five concerns voiced by consumers were:

1. Easier navigation in-store and online

2. Relevant product or service recommendations

3. Tailored messaging

4. Targeted promotions

5. Celebrate milestones

The message is the same whether you’re reviewing the list from a B2B or B2C perspective. By using marketing data in more intelligent ways, you can deliver more relevant creative.

Privacy and data security

As Google shifts away from third-party cookies and data privacy initiatives like GDPR, some marketers are struggling to adapt. Don’t fight the changes; instead, work with customers, leads and prospects to understand what customers want.

The journey a customer takes is non-linear, which makes it hard to track their marketing data. A good campaign dashboard will help you bring your customer's data together in one place.

Combine cross-channel data sources

• Standardize data from different platforms

• Provide at-a-glance visual feedback (i.e. charts and graphs)

• Update in real-time

• Provide flexibility, filtering and data drill-downs

Conclusion

Our tip? Build your marketing dashboard around customers so you can leverage insights based on audience behavior.

Chasers is the key to unlocking the secrets of data and delivering human-to-human marketing campaigns. Chasers is the new way of managing marketing campaigns in a non-linear, data-driven, human-centric world.

Find out more about our platform or book a free tour to see how Chasers brings it all together for you.