Media planning is an important part of marketing and there are many benefits of using a software like ours when it comes to media planning.

Manage multiple campaigns, budgets, goals and KPIs.

Cubik Suite is a media planning tool for marketing teams and agencies that helps to manage multiple campaigns, budgets, goals and KPIs.

It allows you to set up multiple campaigns with their own unique budgets. You can also choose your preferred currency and add extra data such as demographics (gender, age group etc.) or location information.

As well as this, Cubik caters for all different types of KPIs including most common ones as well as your custom, personalized ones.

Plan within campaigns according to budgets and goals ,visualize data and make strategy decisions.

To ensure that your media planning is effective and efficient, it's important to have a clear understanding of the role that budgets and goals play. Whether they're set by yourself or by higher-level managers, they should be a guiding force in all strategic decisions.

The way Cubik helps with this is by giving you access to your entire performance history so you can see which campaigns are performing well, where the opportunities are for improvement, and how much weight each factor has on the overall success of a campaign or strategy.

Cubik provides smart insights that will enhance your media planning strategy.

Cubik allows you to easily compare campaign performance, analyze share of voice and understand reach data for multiple brands within a brand family. By using Cubik’s intuitive dashboard, you can monitor social media engagement across all channels which will help you make strategic decisions that drive your business forward.

Whether you want to test different ad formats or bid prices, Cubik makes it easy to set up multiple variations and run them simultaneously. The insights section gives you an at-a-glance view into which ads are performing best based on sales conversions or social media interactions such as comments and shares.

Forecast campaign performance and budget allocation based on real-time or historical data which helps inform your strategy decisions.

The software also allows you to forecast campaign performance and budget allocation based on real-time or historical data which helps inform your strategy decisions.

Forecasting allows you to plan ahead, meaning you can prepare for unexpected events as they happen rather than scrambling at the last minute. You can also plan for seasonal campaigns or promotions such as Christmas sales in advance by forecasting how much money will be needed to support them.

Have all your data available, all the time, in real time.

When it comes to media planning, data is king. It's what you'll use to make the most strategic decisions throughout the process. If you're using a tool that can't provide accurate data swiftly and easily, then your media plans will suffer in accuracy and effectiveness.

You want your software to be able to measure KPIs across channels, so that you can see how each channel is performing against the others. This will help you make better-informed decisions about where to spend your budget next time around.

How do we know which of our impressions are reaching target audiences? How much are we spending on social media for every dollar we’re investing in display ads? Which content types drive higher engagement rates within specific channels? Having insight into these questions allows us to quickly identify opportunities for improvement or optimization moving forward—and ultimately drive ROI by making informed buying decisions based on real-time performance metrics throughout their lifecycle rather than relying solely on historical averages or projections from models (which oftentimes don't account for seasonality shifts).

Data is key when it comes to media planning and it’s important that the software you use is able to provide accurate data swiftly. Cubik provides access to integrated data from multiple sources – allowing you to easily measure KPIs across all channels in one place and get an accurate picture of how your campaign performs (and how well each channel contributes).

Conclusion

The right media planning software can help improve your media planning strategy and provide valuable insights that help make informed decisions about your campaigns. It's important that the software you use is able to provide accurate data swiftly so that you can make informed decisions based on real-time and historical data. The software should allow you to measure KPIs across channels, improving collaboration with your teams by providing visibility into campaign performance. Cubik allows users to do just this by providing smart insights as well as allowing them to visualize data and make strategy decisions based on budgets and goals allowing for improved collaboration across their teams.