How to streamline your media buying process
Time, energy, and creativity are important things to spend on a job. Let’s make sure your time is spent doing what you want it to do—not lugging around an old Excel spreadsheet while trying to keep up with the latest technology.Would you like to upgrade from your old software to something that’s built for today's media professionals?
Cubik's web-based solution provides teams with a flexible and powerful tool for managing their media campaigns.With Cubik, you get modern, 100% cloud-based software that helps you build superior media plans, manage media buying projects, boost your productivity, eradicate errors, and optimize advertising performance.
Manage multiple campaigns, budgets, goals and KPIs.
Cubik Suite is a media planning tool for marketing teams and agencies that helps to manage multiple campaigns, budgets, goals and KPIs.
It allows you to set up multiple campaigns with their own unique budgets. You can also choose your preferred currency and add extra data such as demographics (gender, age group etc.) or location information.
As well as this, Cubik caters for all different types of KPIs including most common ones as well as your custom, personalized ones.
Forecast campaign performance and budget allocation based on real-time or historical data which helps inform your strategy decisions.
The software also allows you to forecast campaign performance and budget allocation based on real-time or historical data which helps inform your strategy decisions.
Forecasting allows you to plan ahead, meaning you can prepare for unexpected events as they happen rather than scrambling at the last minute. You can also plan for seasonal campaigns or promotions such as Christmas sales in advance by forecasting how much money will be needed to support them.
Have all your data available, all the time, in real time.
When it comes to media buying, data is king. It's what you'll use to make the most strategic decisions throughout the process. If you're using a tool that can't provide accurate data swiftly and easily, then your media plans will suffer in accuracy and effectiveness.
You want your software to be able to measure KPIs across channels, so that you can see how each channel is performing against the others. This will help you make better-informed decisions about where to spend your budget next time around.
How do we know which of our impressions are reaching target audiences? How much are we spending on social media for every dollar we’re investing in display ads? Which content types drive higher engagement rates within specific channels? Having insight into these questions allows us to quickly identify opportunities for improvement or optimization moving forward—and ultimately drive ROI by making informed buying decisions based on real-time performance metrics throughout their lifecycle rather than relying solely on historical averages or projections from models (which oftentimes don't account for seasonality shifts).
Data is key when it comes to media planning and it’s important that the software you use is able to provide accurate data swiftly. Cubik provides access to integrated data from multiple sources – allowing you to easily measure KPIs across all channels in one place and get an accurate picture of how your campaign performs (and how well each channel contributes).
Come to understand what is possible for you.
We’re excited to show you how Cubik can help you streamline your media buying process. We believe that with a more efficient process, you can spend more time creating great content and less time on administrative tasks. Let us know if you have any questions about Cubik or would like to schedule a demo!