As marketing teams grow and develop, they need to be able to demonstrate how their activities contribute to business goals. At a time when virtually every department can measure its performance, marketing or media planning is crucial to this process. As marketers, we sometimes forget that not everyone understands how marketing works or how it contributes to business goals. Comprehensive media planning can help you articulate this to C-suite and other teams, so they understand how marketing affects the bottom line.

It’s not enough to demonstrate value, you need to produce better results. The industry and technology is evolving every day, as is consumer behavior. Marketing teams that can pivot and iterate based on insights gained will help their companies remain relevant in the market. And agile media planning is the first step in the process to staying ahead of competitors.

Marketing planning is good for marketers and the whole organization. Those who get it right cite better results as an overall business, increased revenue, and bigger budgets for future marketing activities. How can you give your media planning a new lease on life? Buckle up; we'll tell you.

When your company announces its strategic goals, you and your team should take the parts that you think you contribute to and choose your targets from those. However, to get results, every department’s goals should link directly back to the corporate targets. This will help marketing teams rather than hurt them, as performance has a clear correlation with the overall business. While you might not like that goal, proving ROI and getting buy-in for future activities will be much easier this way.

How to align your media plans with business goals:

• Create a detailed plan of how marketing activities will directly impact business goals.

• Define your marketing strategic plan, including: timescales, budgets, KPIs and metrics that will help you achieve your desired results. Strategic planning is super simple, and you can edit and view your plan in one dashboard. Take a look here to find out more. 

• Layout the process and workflow of how you’ll execute this in your everyday work. Outlining who plays what role and how you’ll optimize your processes e.g. from using an agile marketing model.
  

When you take the time to plan out your marketing strategy, you increase your credibility across the organization. By aligning your strategy with the goals of the organization, structuring and creating detailed plans based on best practice, and collaborating with teammates, you set yourself up for greater success.

In chasers we built our tool for marketing teams and agencies who want better control over their media planning. If you’d like to hear more, book a call with one of our team to see it for yourself.