12 Marketing Automation Trends You Need to Know

Business and finance are constantly evolving, with the help of innovation and technological advancements. Companies need to use both if they want to succeed and increase their annual revenues.

One particular area where researchers continue to look for new strategies is marketing innovation. The latest of these strategies is marketing automation, which has been able to make real-time analytics data collection and analysis possible, thus improving workflows.

What Is Marketing Automation?

Marketing automation software uses artificial intelligence and computer software to complete tasks such as creating content, collecting customer information, segmenting leads, and automating content management and other monotonous and repetitive tasks.

Automation technologies allow companies to automate email, SMS, and social media posting and ad campaigns on various channels. This makes their strategies more effective. Automation also helps them personalize content even if they have thousands of leads reaching out at once.

12 ways to grow your business with marketing automation

Because marketing automation has so many benefits, it is not surprising that the technology will continue to be used by businesses of all sizes. Many if not all businesses already use some form of automation in their processes.

1. Integrated Omni-Channel Marketing

This strategy uses different marketing channels and platforms to advertise brands or products that consumers may have shown interest in in the past.

Automation helps marketers manage content creation to fit every customer journey stage. This role is especially important in cross- or omni-channel marketing, where marketers need to predict when and how customers will interact with their brands.

By combining all of the channels available to them, businesses can craft and release personalized content and ads that fit all channels at once. This strategy lets them reach thousands of customers no matter how far along the customer journey they are.

2. Hyper-Personalization Using Funnel-Optimized Content

We’ve established that personalization is vital in creating effective marketing content. In the future, the need for tailored recommendations and offers will only grow, as hyper-personalization becomes more common.

Companies will use more customer behavior and engagement data in content creation to match them to where each consumer is in the buyer’s journey. Marketing automation platforms can help with that since they automatically track, collect, and segment customer data. They can also use that information for account-based marketing campaigns too.

3. AI and ML

AI and ML help businesses explore the effectiveness of specific strategies, identify customer pain points, and forecast future trends. The technologies also make it possible for large companies to automate their content marketing.

4. Automated Inter-Department Processes

Miscommunication between departments is probably one of the most significant issues for companies. And it happens a lot between the marketing and sales teams.

Automation can help departments and even their teams achieve alignment, standardization, and optimization. It will also make it easier for data to be collated and customer engagement processes to be standardized so that they focus on enhancing customer experiences.

Companies can use customer relationship management (CRM) systems to automate data gathering from all sources, store all information in one place, and automatically segment customers according to their stage in the buyer’s journey. This helps gain insight into which leads are most likely to close and which leads have already closed or are at risk of closing.

5. Chatbots and Conversational Marketing

It's easy enough to encourage marketing personnel to communicate with customers, but having hundreds of leads can make it difficult to have face-to-face conversations with all of them.Automating the process can help. Chatbots in particular are easy to use and can respond to frequently asked questions and open up conversations that human agents can then continue to close deals.

6. Retargeting and Customer Retention

Marketers today must use data-driven modeling and first-party cookies to help their companies improve the efficiency and performance of personalized campaigns. To do that, they need to track customer behaviors. Only then can they retarget existing and future campaigns to suit each customer's needs.

Marketing automation gives you several options, including retargeting without cookies.

7. Automated Mobile Marketing

Mobile phones are becoming increasingly popular among the global population. In fact, a majority of people use their mobile phones not only to communicate with others but also to buy products and conduct business transactions.

Companies should not only focus on implementing email and other computer-based marketing strategies but also automate their mobile marketing. This approach can increase customer interactions through in-app ads, push notifications, and SMS messaging.

They can also optimize their websites to make them more mobile-friendly, allowing them to engage with a broader user base.

8. Customer Life Cycle Marketing

It’s true. Companies that provide better customer experiences often have higher customer conversion rates. And one way to improve customer experience is to know a consumer’s lifetime value (CLV) or the total amount spent on a product within the first year of using it.

Marketing automation software allows businesses to segment customers based on their CLVs, so they can focus on those who are more likely to convert. They can even use predictions to funnel-optimize content based on each consumer's preferences and needs.

These strategies can help companies increase their number of repeat customers, who may become loyal consumers in the future.

9. Automated Social Media Marketing

Social media are no longer just for meeting people, exchanging information, and staying in touch with friends and family members. Millions of people visit social networks every day to get the latest updates on products or services they like.

Automating social media marketing, especially on Facebook, Instagram, and Twitter, can help businesses reach specific demographics and target markets. Specialty marketing software can help companies create tailored messages and push notifications with customized schedules for particular audiences.

Talking about the benefits of putting up videos and images on platforms like TikTok, YouTube, and Instagram can help increase the Gen Z user base. The good news? You can automate this process with software that tailors content to target demographics, apart from easing editing and uploading.

10. Real-Time User Profiling

Marketing software can collate and analyze customer traffic in real-time, allowing companies to create profiles of their target audiences. Using this data, the company can modify its marketing techniques on the fly to suit target audiences better.

11. Dynamic Marketing Discounts and Offers

Real-time data helps companies create dynamic offers. Automated software can provide up-to-date information that helps brands create special deals that are tailored to each customer's interests.

This marketing strategy is beneficial if you want to encourage customers who have yet to complete their buyer’s journeys to do so.

12. Automated Sending of Browse Abandonment Emails

Cart abandonment is one of the most formidable challenges for companies. However, it gets much worse when customers leave your site after only browsing through it.

Some marketing solutions can now notify you when potential customers leave your e-commerce site before they can even add items to their shopping carts. You can also send browser abandonment emails or text messages instantly.

Conclusion

In a world where business is becoming increasingly data-driven, marketing automation will grow in importance. As such, we can expect the market user base and revenue to rise.

As companies continue to go digital, we will see more of them explore the benefits that automation promises—cost efficiency, higher conversion rates, increased productivity, and more. They will rely on AI and ML to fulfill consumers’ unique needs.

At the end of the day, all businesses want to grow their revenues.That’s why you need a plan of action that will move you in the right direction — and fast. Get marketing automation software that will help you gauge the health of your business, find potential customers and keep them coming back for more.

Chasers is a leading software provider for digital marketing automation for businesses worldwide. Take the first step in setting up your business strategy by getting started with the right technology today. Click here to learn more or book a demo today!