Choosing Your Media Planning Tool: What To Look Out For
There are many types of digital marketing platforms out there to handle your daily marketing tasks. It can be hard to choose the tool that's right for your business.
So, it’s high time to shift our focus to the media planning and management software that is optimizing how businesses coordinate their marketing at strategy level.
There are a number of online tools and automations that exist to help with higher-level tasks like planning, budgeting, and pulling reports. But how can you oversee the performance of your entire marketing campaign in one place and especially when you’re running multiple campaigns spread over global regions?
If you've experienced many of the problems mentioned above, a cloud-based media planning and management software is the answer. These platforms are so advanced that they allow agencies to plan, track, evaluate and optimize their marketing campaigns all from one user-friendly hub.
What are media planning tools and how can they help you?
Media planning and management tools are a step up from digital marketing software, meaning they focus on an organization's entire marketing strategy to help brands plan, review, and optimize their marketing campaigns.
Media planning software is used by enterprise-level brands running multifaceted performance marketing campaigns that include TV, print, and radio ads. This type of software is also beneficial for advertising agencies to manage multiple client accounts in one place.
Cubik features
-Pre-campaign planning
For teams who work from home, streamlining your workflow is key for getting work done. Integrated platform features like team chat, shared calendars, and cloud storage help you work together more effectively and communicate more easily. Powerful approval flows make it easy to send media plans to clients or in-house teams and check their progress.
You can make sure your team can collaborate effectively within a single platform to help you improve processes and lighten workloads. You should also see top-level visibility for things like targets, budgets, and customizations.
-Structure and organize your data in one place
Control over taxonomy is vital for making sure all your valuable data is in the right place and nothing is missing. We include customizable taxonomy and naming conventions so you can choose exactly how to classify your data. This way, you’ll improve the quality of your data and feel confident your teams are all using the same structure.
-Campaign tracking and optimization
Integrations and features to create custom tracking codes are crucial to effectively track your marketing activities.
We make sure that our media planning software has all the integrations you need, such as Facebook, Google Ads, Twitter, and LinkedIn so you can accurately track your campaign performance and identify areas to optimize. Even better, look out for a platform that can generate UTM codes so you can analyze how your content is performing on a granular level.
-Results and reporting
Probably the most important part of your campaign is measuring your projected spend, engagement, and budget with actual results. Our media planning tool generate custom dashboards that visualize your campaign data so you can easily review planned and actual performance and quickly pull reports.
These are some of the benefits that can be obtained using our media planning tool, check out Cubik’s extensive list of features and see for yourself how a media planning and management tool can take your marketing to the next level.
