Discover “Collaborative Media Planning”
Media planning is a fast-paced, team-based activity. You and your partners need to be on the same page in order to successfully achieve the goals of the advertising campaign. This is especially true if you work in a team with a big advertising budget and a challenging media brief.
Unfortunately, most media planning tools force you to work alone. They fail at teamwork because they were not built for collaboration. They were built for lone-wolf media planners. In the worst case, you work offline with Excel or in a PC-based media planning tool. You’re stranded on your own desert island with no way for you to get real-time input from your colleagues. Even if you’re working with an online media planning tool, you will probably still find yourself working alone thanks to outdated versions of the media plan that aren’t compatible with others’ updates.
If you’ve ever worked in Google Sheets or Microsoft Excel, you know what it’s like to work in an online collaborative workspace. You always have the current version of your spreadsheet.
Nobody else clobbers your changes; you can see who else is working on the spreadsheet and make notes about their changes. You can see a complete history of changes made by others.
Spreadsheets are great tools for some things, but they are not well suited for media planning. That’s because spreadsheets lack important media planning tools, don’t enforce standards, don’t save to a database, and generally don’t work well because they were not built for media planning.
Our tool enables companies to create truly collaborative media plans.
Always see the most current version of the media plan
Never again have your changes clobbered by someone else
You can work with your teammates on same plan at the same time
You can see who else is working on the plan
You can see where others are working
You can see their changes instantly
You can send instant messages to each other
You can see an audit trail of all changes
You can easily undo any mistakes
Conclusion
Media planning is an essential part of your business’s ability to create, publish and share media content. It’s how you streamline cross-team communication and collaboration around your media, as well as ensure it’s shared with your audience in a timely fashion.
Our tool just unveiled a revolutionary new tool that enables real-time, collaborative media planning. You’ve got to see it to believe it! Request a Demo
