How Media Planning Tools Helps Marketing Agencies Be Smarter
After the pandemic, consumer behavior completely changed. As everything moved online, even traditionally non-digital industries had to create marketing strategies to fight for consumers’ attention online. Some managed this shift well and others didn’t.The result was two-fold: some enlisted help from agencies, while others brought marketing in-house.
As a result, agencies and marketing leaders are under an increasing amount of pressure to show results for their clients. And this is the same for agencies, who are so busy creating cutting edge campaigns, building value for clients and reaching your own goals too. It's easy to get bogged down with everyday tasks just trying to deliver the work, let alone taking the time to properly report successes to clients.
If your agency was one of the lucky ones to gain more clients, don't let that success go to your head. More clients means more stakeholders involved in decision making, more people to report to and more red tape. It also means processes are slowed down, and with more projects there's a greater chance that quality will suffer.
On the other hand, with so much to track, measure, and report on for each client, proving the effectiveness of your work can be a challenge.
We built our tool, Cubik, to make your agency more efficient. With visibility over your client work in one place, you have time to spot opportunities that will excite your clients. So they see you as the experts you are.
In this article, we’ll explain how your agency can become smarter with Cubik by your side.
Consolidate your data in one place
Siloed data is a problem for many marketing teams, but the biggest problem is that it’s difficult to get a clear overview of how all of your client’s campaigns are running and how you can edit and optimize them. You shouldn’t have to put up with this!
Cubik lets you get all of your client profiles and their data sources in one place. You won't have to switch from system to system, or chase down clients for updates. It's also secure, so you don't have to worry about your data being hacked.
Organize and categorize your data however you see fit.
Cubik is your team's workspace. All companies have different ways of classifying data, because they are all unique in their own way. You can edit each organization for each client’s way of working. We can customize the tool to your needs and those of your clients, so you can track hundreds of ad launches or spend in more than 50 different currencies.
Once you’re set up in Cubik, you’ll be able to see all activities in your dashboard. This means that you can sit back and relax knowing that your team is working to the same structure. It also removes room for human error, meaning that your client’s data is reliable at all times.
Track traffic in real time
Cubik allows you to integrate your client’s paid channels to show results as they happen. Seeing your client’s results quickly allows you to spot smart opportunities to better optimize campaigns in the nick of time.
Set up UTM parameters to track traffic from all of your channels in one place. You’ll never have to log in to multiple analytics tools to find out how different channels performed. It’ll all be in your Cubik dashboard.
Test, review, optimize
To generate better insights, you must approach your client's data with questions and let it tell you the answer. Based on what you find, test alternatives, review the results and make tweaks to optimize it further.
You could be making smarter decisions for your clients by using Cubik. Track the results of your campaigns directly inside Cubik, and then create reports to compare your data with previous insights. Use this information to optimize your client's results so that they can better cater to their customers.
Adapt your plans and budget accordingly.
In Cubik, you don't just have full control over your client's data. You can create future strategies, set delivery KPIs and allocate budget based on results.
Once you’ve figured out which marketing strategies work best for your clients, simply adjust your marketing plan accordingly. Work with your clients to reallocate budget so that you can put their money toward the strategies that have proven to be successful.
Better and faster collaboration
With Cubik, you unify all of your clients’ marketing activities in one place. Create and manage campaign plans with your clients, so that you can all work together to reach the same goals.
We’re not just talking about internal teams. Work with agencies and contractors too. And if you’re an agency with multiple clients, simply pop in and out of different customer plans in a few clicks using Cubik.
Smarter management for Client Directors
By removing unnecessary processes and improving collaboration, productivity will reach an all-time high for your team and for you.
For agency leaders, managing so many moving parts can be stressful. Coupled with the constant pressure to generate results and needing to keep your team happy, it can be hard to keep on top of everything. Well, that’s actually one of our goals with Cubik—to help agencies become smarter at managing client accounts by giving them visibility and control.
In Cubik you can set briefs and targets, give feedback, and approve plans for launch. You can create reports that show you how it’s going so you can rest assured your team’s getting on with the tasks at hand. There are no endless video calls or micromanagement—just more important team wellbeing and growth.
Better decision-making
Cubik makes it easy for you to get a 360-degree view of all your client data, so you can make decisions that are based on facts rather than fear.
By ensuring the data and insights are correct, up to date, and easily accessible, you’ll be able to spot opportunities for clients and easily advise them on decision-making.
Come to understand what is possible for you.
You may be wondering exactly what Cubik can do for you. The truth is that, while we can tell you what we do and why you should come on board with us (which you totally should), there's no hocus pocus here. There is no magic result handed to you on a platter. First, you need to shift your perspective so that you're open to the idea of success.
We know you want to be the best marketer possible for your clients. We want to help you succeed by giving you access to a great tool that will power up your marketing efforts.
