Strategic planning with Chasers
Strategic planning is an important part of any business, and some marketing campaigns can be particularly complex. But you don’t have to worry about the details or getting overwhelmed by your options—Cubik makes it easy to create a Strategic plan that will help you reach your goals. Here’s our step-by-step guide on how to set up your own plan with our tool:
Define your strategic goals
Strategic goals are your business’s objectives. They are the big picture, what you want to achieve, and how you will measure success. In order to define strategic goals, it is important that you know who your customers are and what they want. Developing a clear understanding of both these factors will help you identify the most important aspects of your business and make sure that every decision takes into account these key areas.
Create a media plan
When planning your media campaign you need to make sure you have all three components in place: the right campaign, the right budget and the right targets.
A good media plan should have a clear objective, an actionable strategy and measurable results.
Setting up your campaign is important, you can define and customize the settings of your campaign by adding media channels and defining campaign goals. Finally, launch your new campaign!
Measure, analyze and optimize
After you've completed the first two phases of your strategic plan, it's time to measure and analyze. This is where you'll be able to see which parts of your business are performing well and which ones need some fine-tuning.
Once you've measured your performance, use this data as a baseline for optimizing potential areas for improvement. Here are some key questions that will help guide this process:
Which marketing channels are producing the most revenue?
What features of my product/service have been used most frequently by customers?
Are there any other aspects of my business I should be measuring?
Conclusion
This is just a brief overview of how you can use our tool, Cubik, to create your own Strategic plan. If you want more information you can reach out to us!
