What makes a great media planning tool

Mar 3

There are a lot of different media planning tools out there. They all promise to make your life easier, but how do you know which one is right for you? This article will show some of the most important factors to consider when choosing a planning tool.

Data transparency.

Data transparency is the ability to see all of your data in one place, and it's a critical feature for any media planning tool.

There are two reasons why this is so important. First, it allows you to see how your data changes over time—and that can tell you a lot about how people interact with your content.

Second, if you're using multiple tools or vendors for different parts of the campaign, it helps make sure that each tool uses the same data points (like age or gender). Using common standards ensures that your team has access to all of their relevant information at once.

Interactions in one place.

It's important to have all interactions in one place, with the media plan, because it helps you to understand how your budget is being spent. If your media plan has all of the interactions in one place, then it will be easier for you to see which channels are performing better than others and adjust accordingly.

When putting together a great media plan, make sure that every interaction is listed on it so that you can get an accurate picture of how much each channel costs and what kind of results they generate for your business.

Integration.

Integration. Part of what makes a great media planning tool is the ability to integrate with other tools you use, from analytics to CRMs. For example, if you're using Google Analytics and want to import data into your media plan, this should be an easy process. There are also many different ways in which integration can improve your workflow:

You can easily track metrics across multiple platforms and channels that are relevant to your business—and then use these metrics as indicators of how well something worked (or not), so you know where exactly to allocate more budget or resources next time around.
You can connect all of your social accounts in one place (like Facebook Pages Manager) so that you don't have to log into each one individually when posting content or replying to comments/questions online; instead, it'll be much easier if everything is already within reach at any given moment on just one page within your tool--this includes customer service notifications as well! That way there's no need for multiple tabs open on Chrome browser windows either."

UX.

User experience (UX) is the measure of how a person feels about using your product. It's about how easy it is for that person to interact with your offering, and what it feels like when they do so. The better your UX, the happier the user will be—and if you can make someone happy while helping them accomplish what they need or want to accomplish, that's even better!

Good UX makes users feel empowered and engaged in their interactions with your product or service. A good media planning tool should offer an intuitive interface and smooth navigation so that users can easily find what they're looking for without too much hassle.

Nowadays, a lot of media planning is done through software, and it's important to have the right tool for the job.

At its core, any software that helps you plan or manage your campaign should be flexible enough to allow you to easily change strategies as the campaign evolves. So while some tools are better suited for large agencies with huge budgets who can afford expensive upgrades every few years, others are better suited for smaller agencies or even individuals looking for something more affordable that will get them through their current campaign without putting too much strain on their budget or time constraints.

What makes a great media planning tool? While there isn't a definitive answer to this question because what works best depends on how well it fits into your workflow and how much money you want to spend on it (and perhaps even more importantly—who needs access), there are some features we've come across that tend not only make the process easier but also help ensure accuracy when determining which media channels will yield results:

Conclusion

The media planning tool you choose has to be the right one for your company and the job at hand. There are many different ways to go about this, but you should always make sure the software is easy to use and gives you all the information that is needed for planning your campaigns.

At chasers we are more than confident that Cubik deliver all this and more! Contact us to learn more about our tool.