Augmenting Media Planning beyond human limits

Use the power of AI to boost your brand and fuel sustainable growth

  • 1. Analyze your audience - CDP Enrichment

    Capture purchase individual behavior data from your audiences at online retailers and own ecom websites to understand audience value measurement through cohort, RFM, or other analysis.

  • 2. Optimize your Portfolio per channel

    What are your product portfolio offered by own and 3rd party online retailers, and how audiences are engaged with your content vs purchasing your products.

  • 3. Media Optimization

    Allow media buying platforms’ algorithms like Google’s, Facebook’s, etc. to optimise your media towards purchases at 3rd party retailers without pixel implementations.

Translating Business Rules Into Data Models

CPG eCommerce at eRetailers Strategic Analytics & Business Intelligence

1

Retailer commercial agreements and performance analysis

DTC & eRetailers eCommerce data strategy definition and analysis

1st, 2nd, and 3rd party data ingestion for reporting, analytics and business intelligence

Sales uplift modelling

eRetailers shopper audience definition and enrichment for performance marketing

DTC & eRetailers portfolio performance analysis & optimization

Net revenue management modelling

How it works

Connect CHASERS with your media buying platforms accounts

Use CHASERS click trackers in your digital communication

Update your tagging strategy to the new data capture capabilities.

CHASERS will automatically measure sales conversions and allow your media platforms to optimize against sales targets.

For fraud detection, returns, and payment data tracking CHASERS partners with logistics 3rd parties.

Trusted by

Manage, Track, Optimise and Grow your Partnerships.

  • For Brand Managers

    Focus on Reach and Brand Awareness following global guidelines that guarantee your Brand Health.

  • For Media Planners

    Find trends through AI powered research. Create audiences and obtain valuable shopper information.

  • For Digital Leads

    Retailers Strategy with the help of AI. Enable augmented shopper behavior and segmentation.