Turning Marketing Data Into Actionable Insights
If you work in marketing, you're probably working with a lot of data. Data can be your best friend or your biggest burden.
Data can be a huge source of stress for marketers. They have to deal with thousands of numbers every day, and everyone is busy. No one has time to sit and crunch the numbers all day long.
Data is meant to guide us in our marketing campaigns, helping us to decide what move to make next, whether performance was positive, and proving ROI to the wider business. Instead, there are many marketers out there essentially making things up. They pick and choose what data they present in meetings, despite knowing it might not be painting a true picture of marketing’s effectiveness.There are others who, instead of trying to interpret the data and draw conclusions from it, simply delay taking action.
We are here to change that. Our tool will help you discover actionable insights from your data, so that you can grow your business. Book a demo with us today!
If you want to learn how to turn your marketing data into actionable insights, keep reading.
Steps to Turn Marketing Data Into Useful Insights
1- Consolidate your data
It’s easy to lose sight of important insights when you’re dealing with siloed data. Silos make it difficult to consolidate information, and can even lead to human error as your team tries to piece things together across various platforms. Wouldn’t it be great if you could consolidate all your data in one place?
It's all about finding the stories in your data. And when you bring all your sources together in one place, you have the full picture to work with.
Good news! We can help you do just that!
Set up a data taxonomy and rules that your whole team sticks to and you’ll never risk inaccurate data again. Plug in the channels you want to track, then watch the data roll in. Product level, campaign level or overall strategy level–you can rest assured your data is clean and correct.
2-Keep an eye on the right metrics.
When you focus on the wrong metrics, you’re wasting your time and everyone else’s. It’s going to take a long time to make breakthroughs if you keep doing that.
We're talking about vanity metrics. These are the figures you put into reports because you know it will make you look good. Examples include page views, sessions, and social media followers. While they may make you look good, they're generally not worth spending your time on because they don't usually help answer questions that will move a campaign forward.
So, once you’ve identified the questions you want to answer, figure out what metrics will help you answer those questions and track those instead. We can’t tell you exactly which metrics to use as that depends on your campaign, goals, company and industry.
3- Segment your data
Segmenting your data into different groups can help you understand it better. For example, you could segment your data by age or location, or create a customized segment that fits your needs.
Segmenting your audience and the data you currently have on how they engage with your product or marketing can help you create a more personalized experience for each group.
4-Keep in mind the time frame and context of a situation
Many people make the mistake of only looking at data in a specific time frame, such as what was happening in real time. To pull valuable insights from the data, you need to instead consider what was happening in the rest of the world at that time.
5-Show your data in a visual way
Raw data is meaningless to most people, but as we mentioned before, data should be used to tell a story. Visualizing it in an appealing report will allow you not only to tell the story but also help you and your team understand it better.
There are lots of tools out there that can create marketing reports. But our tool ties them together in custom-made dashboards to help you find and understand insights quicker, so you have more time to take action. And it all ticks away in the background, generating reports while your data is tracking in real-time, meaning you don’t have to build it, it’s simply there waiting for you.
To wrap up
To get insights from your data, you need to practice. And the more you do it, the better you’ll get at it.
If you take one thing away from this blog, let it be that you should focus on how to use your data rather than being overwhelmed by it.
We built our tool to give marketers like you confidence and control over your data. With us by your side, you'll have access to the insights that empower you to learn and pivot much faster than if you had to do it alone.
Sounds too good to be true, doesn't it? See for yourself and you'll see what we mean.
