How Media Planning Tools Helps Marketers Be Smarter
Covid was a game changer for consumer habits. The online world gave consumers access to their favorite brands at any time and in any place, which created a new set of challenges for marketing teams. As the war for consumers’ attention heated up, many companies began to realize that they had to step up their game.
Marketing departments are being asked to bring home the bacon for businesses. This has created both benefits and challenges for marketing departments across the world. On one hand, companies now understand how important a great marketing team is, to not only business success but business survival. For many, this means finally having the budget to put strategy into place properly—exciting times!
On the other hand, with more money and attention, marketers have more pressure—they're stressed, burnt out, and under constant scrutiny to prove their return on investment.
With so many metrics to track and measure across so many channels, it can be overwhelming to prove the effectiveness of campaigns. But we’ll let you into a little secret: it doesn’t have to be that hard. It simply comes down to being smarter about how you learn from your results and how fast you can pivot when needed.
We built our tool, Cubik, to help you change your perspective on how you approach your marketing activities. By helping you optimize every stage of your strategy, you embody the mindset needed to show ROI.
In this article, we’ll explain how to become a smarter marketer with Cubik by your side.
Consolidate your data in one place
Siloed data is a problem for many marketing teams, but the biggest problem is that it’s difficult to get a clear overview of how all of your client’s campaigns are running and how you can edit and optimize them. You shouldn’t have to put up with this!
Cubik lets you get all of your client profiles and their data sources in one place. You won't have to switch from system to system, or chase down clients for updates. It's also secure, so you don't have to worry about your data being hacked.
Organize and categorize your data however you see fit.
Cubik is your team's workspace. All companies have different ways of classifying data, because they are all unique in their own way. You can edit each organization for each client’s way of working. We can customize the tool to your needs and those of your clients, so you can track hundreds of ad launches or spend in more than 50 different currencies.
Once you’re set up in Cubik, you’ll be able to see all activities in your dashboard. This means that you can sit back and relax knowing that your team is working to the same structure. It also removes room for human error, meaning that your client’s data is reliable at all times.
Track traffic in real time
Cubik allows you to integrate your client’s paid channels to show results as they happen. Seeing your client’s results quickly allows you to spot smart opportunities to better optimize campaigns in the nick of time.
Set up UTM parameters to track traffic from all of your channels in one place. You’ll never have to log in to multiple analytics tools to find out how different channels performed. It’ll all be in your Cubik dashboard.
Test, review, optimize
To generate better insights, you must approach your client's data with questions and let it tell you the answer. Based on what you find, test alternatives, review the results and make tweaks to optimize it further.
You could be making smarter decisions for your clients by using Cubik. Track the results of your campaigns directly inside Cubik, and then create reports to compare your data with previous insights. Use this information to optimize your client's results so that they can better cater to their customers.
Adapt your plans and budget accordingly.
In Cubik, you don't just have full control over your client's data. You can create future strategies, set delivery KPIs and allocate budget based on results.
Once you’ve figured out which marketing strategies work best for your clients, simply adjust your marketing plan accordingly. Work with your clients to reallocate budget so that you can put their money toward the strategies that have proven to be successful.
Better and faster collaboration
With Cubik, you unify all of your clients’ marketing activities in one place. Create and manage campaign plans with your clients, so that you can all work together to reach the same goals.
We’re not just talking about internal teams. Work with agencies and contractors too. And if you’re an agency with multiple clients, simply pop in and out of different customer plans in a few clicks using Cubik.
Smarter management for Client Directors
By removing unnecessary processes and improving collaboration, productivity will reach an all-time high for your team and for you.
For agency leaders, managing so many moving parts can be stressful. Coupled with the constant pressure to generate results and needing to keep your team happy, it can be hard to keep on top of everything. Well, that’s actually one of our goals with Cubik—to help agencies become smarter at managing client accounts by giving them visibility and control.
In Cubik you can set briefs and targets, give feedback, and approve plans for launch. You can create reports that show you how it’s going so you can rest assured your team’s getting on with the tasks at hand. There are no endless video calls or micromanagement—just more important team wellbeing and growth.
Better decision-making
Cubik makes it easy for you to get a 360-degree view of all your client data, so you can make decisions that are based on facts rather than fear.
By ensuring the data and insights are correct, up to date, and easily accessible, you’ll be able to spot opportunities for clients and easily advise them on decision-making.
Come to understand what is possible for you.
You may be wondering exactly what Cubik can do for you. The truth is that, while we can tell you what we do and why you should come on board with us (which you totally should), there's no hocus pocus here. There is no magic result handed to you on a platter. First, you need to shift your perspective so that you're open to the idea of success.
We know you want to be the best marketer possible for your clients. We want to help you succeed by giving you access to a great tool that will power up your marketing efforts.
