Why Agile Leadership is the Future
As companies have shifted towards a customer-centric approach, teams have been breaking down their silos and creating a collaborative environment. This is essential for any company who wants to successfully implement their digital transformation strategy. After all, digital transformation isn’t just about technology—it’s about business culture and the way an organization is run.
Agile leadership means delivering instant, personalized value at scale while coping with continuous change. Agile organizations rely on teams that constantly look for new ways to create customer value. This is easier when they are in continuous interaction with customers or by leveraging historical engagement data they already have. Rather than doing more work at a faster rate, Agile environments are about getting more value from the work that is done.
Agile organizations are also obsessed with customer experience and customer value. In a digital world, customers have more choice than ever before, so websites and social media campaigns need to be tailored to their needs. Marketing teams need to create more relevant and personalized campaigns for customers on platforms like Facebook and Twitter where companies only have a few seconds to attract their audience. Agile teams can create relevant, human-centered campaigns faster than traditional top-down approaches.
If businesses don’t focus on innovation, they are more likely to fail in the new norm. By adopting an Agile mindset to work and leadership, businesses can transform from one steady machine into a network of high performing teams that interact, grow and adapt with efficiency in this ever-changing market. And this attitude shift needs to come from management.
Using our tool, teams can become more agile, and managers can get a clear picture of what marketing activities are being done. This makes it easier for managers to give teams the tools they need to thrive.
A New Leadership Approach
Agile organizations are not horizontal or non-hierarchical, but they still have top management. Top management still plays an important role directing the organization, driving teams for higher performance in a transparent environment where flaws are easier to detect. Business leaders ensure that their organization functions in such a way that it adds value to customers and strives for interactive communication, where ideas can arise from any front in the network. This way, the organization constantly grows and adapts to new opportunities.
Traditional managers might think that Agile management is hard to understand. They may find it difficult to tell employees what they need to do, and they may initially find some of the principles of Agile management to be contradictory. Legacy management practices can be challenging for Agile managers. Traditional managers may not feel comfortable stepping out of the norm, but ultimately, Agile is about embracing a different mindset and leveraging technology and new cultural norms to provide insights that can help companies thrive in the future. To encourage positive outlooks, creativity, proactivity, a desire to learn and grow and team spirit among business leaders, business leaders should encourage those qualities in themselves as well as in others around them.
The ability to balance productivity with a new value-based leadership is aided by technology and agile organizations. Agile processes share leadership responsibility into smaller times that work faster, and leaders must exemplify this agility and provide daily guidance on their own development in order to future proof their agile mindset.
Cubik is an agile tool that helps teams collaborate more effectively and save time on long-winded processes, enabling them to focus on the task at hand. Take a platform tour to see how it can work for you.
