Augmenting CPG eCommerce beyond human limits
Use the power of AI to boost your brand and fuel sustainable growth
Consumer purchase data is the new gold
“Amazon’s revenue from beauty doubled from $10 billion to over $20 billion from 2018 to 2019.”
“Indie DTC brands on the rise - Glossier, Drunk Elephant, KKW etc.”
“Lazada Shatters Records, Gained Nearly 10 Million More Users”
How can FMCG companies boost visibility and ownership?
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1. Analyze your audience - CDP Enrichment
Capture purchase individual behavior data from your audiences at online retailers and own ecom websites to understand audience value measurement through cohort, RFM, or other analysis.
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2. Optimize your Portfolio per channel
What are your product portfolio offered by own and 3rd party online retailers, and how audiences are engaged with your content vs purchasing your products.
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3. Media Optimization
Allow media buying platforms’ algorithms like Google’s, Facebook’s, etc. to optimise your media towards purchases at 3rd party retailers without pixel implementations.
Translating Business Rules Into Data Models
CPG eCommerce at eRetailers Strategic Analytics & Business Intelligence
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Retailer commercial agreements and performance analysis
DTC & eRetailers eCommerce data strategy definition and analysis
1st, 2nd, and 3rd party data ingestion for reporting, analytics and business intelligence
Sales uplift modelling
eRetailers shopper audience definition and enrichment for performance marketing
DTC & eRetailers portfolio performance analysis & optimization
Net revenue management modelling
How it works
Connect CHASERS with your media buying platforms accounts
Use CHASERS click trackers in your digital communication
Update your tagging strategy to the new data capture capabilities.
CHASERS will automatically measure sales conversions and allow your media platforms to optimize against sales targets.
For fraud detection, returns, and payment data tracking CHASERS partners with logistics 3rd parties.
Test your strategy to create better audiences
Performance marketing optimization based on shopper conversion tracking at eRetailers
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Measure if your media activations users converts at eRetailers
Segment audiences based on media targeting, creative engagement and eRetailer conversion behavior
Optimize your media campaigns towards eRetailer conversions
From the Social Ad to the highest performing eRetailer based on your input
Test which retailer has the best conversion
Test Goal: Return of Investment
Retailer A: Highest ROI
Key Insights:
Higher profit margin
Product sold by unit > Higher sales
High conversion rate
Discount pricing strategy
Retailer B: Highest Brand Awareness
Key Insights:
Lower profit margin
Product sold in bulk > Lower sales per unit
Medium conversion rate
Dynamic pricing strategy
Optimize your media spend towards conversions
Chasers optimises media spend to maximise your store’s ROI.
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Chasers’ AI powered cloud-based platform was designed to replace the conventional method of media buying – no more pixel-tagging; using a smart rules engine, ad trafficking and optimization tools that can be run entirely in the cloud.
Efficient and effective advertising
Chasers platform will enable you to pick from top-performing assets to obtain better results for your media spend.
We’re the smart bridge between your brands and retailers across the web.
Don’t waste time and money on ads that don’t work anymore and focus on what matters the most.
Trusted by
Full Funnel Strategy becomes smart
Analyze your audience
CDP Enrichment. Capture purchase individual behavior data from your audiences at online retailers and own eCom websites to understand audience value measurement through cohort, RFM & other.
Interests, Demographics, Products purchased per transaction, Order value per audience, Price Point.
Optimize your Portfolio per channel
What are your product portfolio offered by own and 3rd party online retailers, and how audiences are engaged with your content vs purchasing your products.
Drop-off per audience in the purchase funnel, Best performing channels, Profit Margin per order, Star SKUs vs laggards x channel.
Media Optimization
Allow media buying platforms’ algorithms like Google’s, & Facebook’s to optimise your media towards purchases at 3rd party retailers without pixel implementations.
Precision targeting
Manage, Track, Optimise and Grow your Partnerships.
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For Brand Managers
Focus on Reach and Brand Awareness following global guidelines that guarantee your Brand Health.
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For Media Planners
Find trends through AI powered research. Create audiences and obtain valuable shopper information.
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For Digital Leads
Retailers Strategy with the help of AI. Enable augmented shopper behavior and segmentation.